FAYNC Dreamers is a community-driven cultural experience designed to celebrate the hometown roots of J. Cole while welcoming visitors to the city that helped shape his story. Taking place in the days leading up to the historic hometown concert stop, FAYNC Dreamers activates key spaces across downtown Fayetteville and surrounding neighborhoods through a curated series of events highlighting local art, music, entrepreneurship, and community pride. The initiative positions Fayetteville not only as the hometown of a global artist, but as a vibrant creative hub full of talent, culture, and authentic experiences. Through collaborations with local businesses, artists, media, and community organizations, FAYNC Dreamers creates meaningful opportunities for residents and visitors to connect with the culture of the city before the spotlight turns to the stage.

DATES

September 21–23, 2026

LOCATION

Downtown Fayetteville + surrounding participating local businesses

FAYNC Dreamers offers a multi-day cultural itinerary designed to showcase the spirit of Fayetteville while building anticipation for the concert event. Attendees can expect:

CULTURAL ACTIVATIONS

Pop-up shops, art installations, murals, and maker spaces featuring Fayetteville-based creatives and entrepreneurs.

COMMUNITY EXPERIENCES

Curated gatherings, mixers, and social spaces where residents, visitors, artists, and media can connect and celebrate the culture of the Ville.

MUSIC

Live performances, DJ sets, and artist showcases highlighting the depth of local talent and the influence of Fayetteville’s music scene.

CITY EXPLORATION

Guided tours, art walks, and curated crawls that introduce visitors to the neighborhoods, landmarks, and stories that helped shape J. Cole’s journey. Local Business Engagement Strategic partnerships with restaurants, venues, galleries, and retail spaces to drive foot traffic and economic impact across downtown.

WHAT ATTENDEES CAN EXPECT

OFFICIAL EVENTS

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September 23rd from 12PM–5PM, downtown Fayetteville will come alive with a walkable cultural experience designed to celebrate one of the city’s biggest musical moments. Ville Crawl invites locals and visitors to explore the heart of Fayetteville through curated stops at restaurants, creative spaces, murals, and local landmarks.

Curated by Al Bowman Creative.

DREAMERS POP-UP

Region Six Project Inc.

The Region Six Project continues as one of the primary FAYNC Dreamers community hubs.

The Ville Crawl activation will include:

Pop-up experiences
Vendors
Photo activation
Makerspace

MUSIC

DJ Whoa Swazzey 12:00–5:00 PM

Host: Karena

The Region Six Project also serves as the home of the FAYNC Dreamers Pop-Up throughout the three-day experience.

THE DREAMERS CLOSET

Fayetteville Preloved Market at Prima Elements

Prima Elements will host The Dreamers Closet, featuring Fayetteville Preloved Market.

The activation brings fashion, shopping and local resale culture into the Ville Crawl, creating an opportunity for attendees to discover curated pre-loved pieces while exploring downtown.

DREAMERS DEN

Gaston Brewing

Gaston Brewing will serve as a Ville Crawl destination for food drinks and family-friendly environment. The location provides another social destination for attendees as they move throughout the crawl.

DREAMERS INK

Gallery 13

Gallery 13 will host Dreamers Ink, featuring a tattoo pop-up running 11:00 AM–3:00 PM on Tuesday and Wednesday. The activation adds an interactive art and body-art component to the FAYNC Dreamers experience.

DREAMERS TERRACE

Faye's Rooftop at Dad Bod

The rooftop experience at Faye's Rooftop a 21+ experience running from 12:00–5:00 PM will provide one of the Ville Crawl's major music and social destinations. The first floor will feature the restaurant, while the rooftop will host music and additional programming.

ROOFTOP TALENT:

DJ Don't Come Ugly

LIVE MUSIC

A.G.A.M.E.

Kitheartist

YEA

Mac DaBlackSheep

DREAMERS SOCIAL LOUNGE

The Sip Room

The Sip Room will host the Dreamers Social Lounge, a 21+ experience running from 12:00–5:00 PM.

Attendees can expect:

Games
Social activities
A dedicated lounge atmosphere
Live set by local DJ: DJ Candy
Music performance by local music artist: NajiyahK

The Social Lounge adds a more intimate social experience to the Ville Crawl while continuing the music programming throughout the afternoon.

DREAMERS PUB

Charley's Pub

Charley's Pub will host Dreamers Pub, a 21+ experience featuring a live rock-band performance featuring Militia2Six. The performance adds a live-band element to the otherwise DJ- and hip-hop-centered music programming throughout the Ville Crawl.

DREAMERS GARDEN

Stevies on Hay

Stevies on Hay will host Dreamers Garden, a family-friendly outdoor experience.

The space will feature:

Outdoor seating
Cotton candy
Family-friendly programming
A curated playlist provided by FAYNC Dreamers

The Garden creates a space for families and attendees of all ages to enjoy the Ville Crawl.

AWESOME TATTOOS

LIVE ART EXPERIENCE

Awesome Tattoos will feature a live, J. Cole-inspired large art piece by Johnny of Awesome Tattoos, alongside a tent in front of the business where attendees can purchase original artwork and prints created by Awesome Tattoos artists. The activation connects the Ville Crawl's music-driven programming with Fayetteville's visual-art community.

DOLLAR + A DREAM DOWNTOWN ART WALK

SELF-GUIDED ART EXPERIENCE | 12:00–5:00 PM

The Ville Crawl will also feature the Dollar & A Dream Downtown Art Walk, inviting attendees to explore Fayetteville's visual-art landscape through a self-guided walking experience.

Featured destinations and works include: